MBDi defines Business Development as the process of establishing and enhancing long-term business relationships. All parties involved benefit and profit.
In more detail, Business Development is the behavioral discipline wherein revenues are generated and profit driven to the bottom line. This is accomplished by Business Development Professionals clearly communicating their purpose ahead of their goals. They are consciously placing clients’ needs first. This means, helping clients’ obtain solutions to their problems, whether or not purchased from them.
In one sense, this stance may seem naïve, given the current hyper-competitive business environment. That notion should encourage and validate Business Development Professionals who consciously put principles before profit, but all the while wonder if these two concepts are not mutually exclusive. Time and again, we have experienced that serving others will serve your interests in the end.
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1 comment:
It will be nice if you could share some ideas on the conceptual framework of the Business Development process. Thanks in advance.
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